Ed Fitzelle, Managing Director

Ed has closed numerous transactions involving knowledge businesses of all types, including publishing, educational, trade show, and digital companies. He works with principals and their teams to find the best way to achieve their goals through transactions. To each engagement he brings his experience and hard-earned deal making knowledge -- gained in over thirty years of work as a corporate development executive and M&A professional. He has a deep understanding of business strategy, of what drives value, and of what is needed to enable decision makers to act decisively. 

He believes that after months of effort and expense a client deserves to know whether they have an acceptable deal or to know unequivocally that the market has spoken and the time is just not right. That's why he implements a selling process that reaches well beyond the "usual suspects" and runs down other pathways to activate non-obvious buyers. Ed has seen over and over again how a robust and thorough selling process provides the firm footing that a seller needs to negotiate from strength to get the best outcome. 

Similarly, on buy-side assignments, he and the LSA team work closely with the client to create a wide funnel of potential candidates, determine which ones will fit the buyer's needs, provide initial valuations, prioritize targets, initiate discussion and negotiate a purchase. 

Ed is an expert in valuation using the standard income and comparable methodologies accepted by governments, the courts, the IRS, and industry.  He has prepared numerous valuations of private companies, been an expert witness for many clients in contested situations and testified in state and IRS courts. 

He began his career in B-to-B publishing. After working as a managing editor for a national travel magazine, he got an MBA degree in marketing from Columbia University.  He then worked for 13 years as an executive at McGraw-Hill in charge of planning, development and M&A for its book and magazines divisions. He left McGraw-Hill to join boutique investment bank AdMedia Partners as vice president, ascending to partner a year later. At AdMedia he was responsible for closing deals for private company owners selling to such companies as Reed Elsevier, Wolters Kluwer, and Dun & Bradstreet. After AdMedia he worked with clients as an independent advisor and in 2004 began working with Whitestone Communications on a fee splitting basis, which later included working on specific deals with LSA. He officially joined LSA in 2015.

When the weather is right, Ed enjoys hiking in the Hudson Valley and kayaking on Long Island Sound. He lives in New Rochelle, NY with his wife, Jane Croes. They have two grown children. 

Contact Ed at 

Anver Suleiman, CEO

As an investment banker, Anver has negotiated over 50 transactions for tradeshows, training organizations, publishers and information suppliers ranging from $5,000,000 to over $100,000,000.  He is known for his ability to create winning transactions with smooth transitions and has earned respect from buyers who know him for his straightforward personal style.  His 50-year background as a practitioner gives him a perspective for problem-solving and seeing value that is truly unique.

Anver specializes in strategic consulting for tradeshows (association and for-profit) and training organizations.  His work has included turnarounds, preparation for sale/divestiture, and increasing profitability.  He has done this for American Management Association, CareerTrack, American Society of Association Executives, Practising Law Institute, Fred Pryor Seminars, Management Centre Europe, and dozens of associations and for-profit training and tradeshow groups.

Additionally, Anver is considered the strategic marketing/business guru of the meetings industry (training, tradeshows, seminars and conferences) and over the past 40 years has been associated with a series of “firsts” in attendance, publications and membership marketing.  These include two-step marketing via the IG (inquiry generator), indexing, geo-pricing, multi-covers, the “un-brochure”, Informail, co-marketing, video-versions, emergency briefings, program protection techniques, and seminar and conference marketing grids for allocating marketing dollars. He is also a well-known teacher, trainer, speaker and prolific author. Anver was named to LLMR’s prestigious list of the Top 20 People to Watch in Corporate Training two years running, and has received numerous awards and accolades in industry publications.

On the personal side, Anver is a seven-time winner of the One-Wall National Handball Championship in his age group, composes music in all genres, and he and Cindy travel back and forth between homes in Florida and New York...every other week!

Contect Anver at


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Cynthia Ann Suleiman, Vice President

Cindy is responsible for running LSA gatherings which are held in conjunction with major industry events as well as worldwide networking events in major cities exclusively for business owners.  She also manages LSA's financial operations.

Cindy is a graduate of Heidelberg College with a B.A. in Education, and has taught at both elementary and high school levels. 

Cindy and Anver live in Florida (St. Petersburg) and New York (Great Neck), traveling back and forth regularly for business.  (It is rare to see one without the other at a social or business meeting!)  Cindy is an avid tennis player and outdoor enthusiast.

Contact Cindy at

Laura Cullinane, Director of Research


In her role as Director of Research for Luntz, Suleiman, Laura’s responsibilities include oversight of the LSA proprietary database, upkeep of the research library, and research pertaining to matching LSA clients with an appropriate buyer or seller partner.  Laura is the primary contact with clients in gathering information and composition of all offering memoranda and supporting documents.

With more than 20 years’ experience in the management and running of conferences and seminars on a wide variety of topics, her extensive knowledge of the events industry, including small and large seminars, conferences and tradeshows, gives clients an additional resource and insights that are reflected in the preparation of materials and communications with both buyers and sellers.

Prior to joining LSA, Laura was an Instructor at The University of Alabama. She earned her M.A. in Speech Communication at The University of Alabama and her B.A. in Communication Arts and English from The University of South Alabama.   

Contact Laura at