Consultants and Advisors to the Training, Tradeshow, Education, Consulting & Information Industries
The Luntz, Suleiman & Associates Team...
Anver S. Suleiman Chief Executive Officer
Anver has negotiated over 50 transactions for tradeshows, training organizations, publishers and information suppliers ranging from $5,000,000 to over $100,000,000.He is known for his ability to create winning transactions with smooth transitions.He has earned respect from buyers who know him for his straightforward personal style.His 40-year background as a practitioner gives him a perspective for problem-solving and seeing value that is truly unique.
Anver uses an internal team approach although he personally leads every transaction and is supported by his semi-retired partner, Jerry Luntz, and his “right hand” and wife, Cynthia Suleiman.Cindy is a graduate of Heidelberg College with a B.A. in Education.After teaching at both the elementary and high schools levels, Cindy is now responsible for LSA financial operations, coordinates the LSA Networking Events as well as conference and show participation, and sits in with Anver at client meetings around the world.
Anver has consulted for McGraw-Hill, Arthur D. Little, Inc. Magazine, American Management Association, Harvard, Battelle Memorial Institute, Fred Pryor Seminars, National Seminars, Business-to-Business Direct Marketing, IDG, Reed, Miller-Freeman, Computer Security Institute, AMCEE, IIR, Data Tech, Control Data, National Center for Database Marketing, LERN, Weyerhaeuser, Creative Training Techniques International, Management Centre Europe, American Bar Association, NTIS, American Hospital Association, Business Week, International Communications Association, The Windows Show, Sony, The FOSE Show, Ziff, Sequent Computer, Practising Law Institute, CareerTrack, Catersource, The Bob Pike Group, and dozens of universities, associations, trade show groups, healthcare organizations, computer seminar providers and private companies.
Anver specializes in strategic consulting for tradeshows (association and for-profit) and training organizations.His work has included turnarounds, preparation for sale/divestiture, and increasing profitability.He has done this for American Management Association, CareerTrack, American Society of Association Executives, Practising Law Institute, Fred Pryor Seminars, Management Centre Europe, and dozens of associations and for-profit training and tradeshow groups.
Marketing and Program Development
Anver S. Suleiman is considered the strategic marketing/business guru of the meetings industry (training, tradeshows, seminars and conferences) and over the past 30 years has been associated with a series of “firsts” in attendance, publications and membership marketing.These include two-step marketing via the IG (inquiry generator), indexing, geo-pricing, multi-covers, the “un-brochure”, Informail, co-marketing, video-versions, emergency briefings, program protection techniques, and seminar and conference marketing grids for allocating marketing dollars.
Anver also developed over 300 first time annual conferences including The First Genetic Engineering Conference, The First Pricing Conference, Inc. Magazine’s Growing the Company Conference, The First Sports Psychology Conference, The First Database Marketing Conference, The First International Commodities Conference, The First Product Tampering Conference and a series of major healthcare conferences for Harvard.He has personally developed training programs for the plastics industry, metal, packaging, finance and general management.
Teacher and Speaker
Anver has personally led300 plus two-day seminars, and has spoken at over 100 major events, for over 50,000 professionals from universities, associations, publishing companies, healthcare industries, tradeshow and seminar providers.He has trained more than 10,000 professionals from universities, associations, publishing companies, healthcare institutions, and tradeshow organizations at The Annual Conference on Strategic Marketing of Seminars, Conferences and Expositions; Marketing Meetings Seminars; over 50-in-house presentations, as well as the first totally interactive teleconference with National University Television Network.
A prolific writer, Anver has more than 200 published articles in the trade and general business press, as well as contributions to manuals, books and industry handbooks.He wassenior editor for LERN’s “Marketing Seminars and Conferences” and articles by and about him appeared in Lifelong Learning Market Report, Executive Update,Association Management, Independent Show Management, T+D, Trade Show Week, Convene, Meeting News, etc.Anver is a frequent keynote speaker at U.S., Canadian and international industry events including:ACLEA, ASAE, GWSAE, IAEE, ISA, PCMA, CSAE, CAEM, MPI, Meeting World, SMSCE, NUCEA, ACHE, AAACE, ASEE, BIL, and others.
For the second year in a row, Anver was named to LLMR’s prestigious list of the Top 20 People to Watch in Corporate Training.Anver was also selected by Meetings Magazine for the cover photo article as one of the “15 Who Have Made a Difference in the Meetings Industry”, and selected by Target Magazine for their prestigious list of“Influential Direct Mail Marketers”.In addition he has won awards from the American Association for Engineering Education and others for “Best Presentation of the Conference.”And he’s been featured in dozens of meeting, marketing, and business magazine articles and a two-page spread will appear in ASTD's T+D Magazine in November 2011.
On the personal side, Anver is a seven-time winner of the One-Wall National Handball Championship in his age group, composes music in all genres, and he and Cindy travel back and forth between homes in Florida and New York...every other week!
Ed Fitzelle Managing Director
Ed Fitzelle started his career as a trade magazine writer and editor. What he learned there – that the value of any business is tied to how well it serves its repeat customers and how well it does in getting new customers – has been a guideline throughout his career and one of the standards he uses in valuing businesses. After earning an MBA degree in marketing from Columbia University, he worked for 13 years as an executive at McGraw-Hill in charge of planning, development and M&A for the professional books and magazines division. One of his earliest transactions was to sell McGraw-Hill’s highly successful training program The Ten Key Trainer to an entrepreneurial team developing a training business. He left McGraw-Hill to join boutique investment bank AdMedia Partners as vice president, ascending to partner a year later. At AdMedia he was responsible for closing deals for private company owners selling to such companies as Reed Elsevier, Wolters Kluwer, and Dun & Bradstreet, including the sale of the Electric Show East and West to Primedia. After leaving AdMedia he worked with clients as an independent advisor and in 2004 began working with Whitestone Communications on a fee splitting basis as a Managing Director, which later included working on specific deals with LS&A. As a lover of books, especially mysteries, Ed was unable to turn down the opportunity to develop a website focused on the body of knowledge the world has created for its non-stop, multi-media enjoyment of its favorite detective Sherlock Holmes.
He lives in New Rochelle, NY with his wife, Jane Croes. They have two grown children Ben and Laura.
Cynthia Ann Suleiman
Cindy heads up both the financial and extensive networking operations for Luntz, Suleiman. She is a graduate of Heidelberg College with a B.A. in Education. She has taught at both the elementary and high schools levels. Cindy coordinates LSA worldwide networking events and extensive conference and show participation... and accompanies Anver at client and alliance meetings around the world.
Laura E. Cullinane Director of Research
In her role as Director of Research for Luntz, Suleiman, Laura’s responsibilities include oversight of the LSA proprietary database, upkeep of the research library, and research pertaining to matching LSA clients with an appropriate buyer or seller partner. Laura is the primary contact with clients in gathering information and composition of all offering memoranda and supporting documents.
For more than 20 years Laura has been actively involved in managing and running conferences and seminars on a wide variety of topics including healthcare, marketing, customer service, human resources and brand identity for industries including healthcare, manufacturing, construction and general business. Her extensive knowledge of the events industry, including small and large seminars, conferences and tradeshows, gives clients an additional resource and insights that are reflected in the preparation of materials and communications with both buyers and sellers.
Prior to joining LSA, Laura was an Instructor at The University of Alabama for six years after receiving her Masters degree in Speech Communication. She earned her B.A. in Communication Arts and English from The University of South Alabama.